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propensity-models

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hugonissar / GA4-Ecommerce-BQML-Purchase-Propensity

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A self-hosted BigQuery ML pipeline that predicts purchase propensity from GA4 events and pushes the result back to GA4 as a user property via the Measurement Protocol. Built for Google Ads remarketing. Consent-aware, cost-capped, and production-hardened.

propensity-scores propensity-score propensity propensity-models propensity-modelling propensity-scoring propensityscore propensity-modeling ga4-ecommece ga4-ecommerce-data-analysis
  • Updated May 14, 2026
  • Python

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