Twitter Advertising Campaign

Business Goal:

1. Reduce overspending.
2. Increase Consumers budget.
3. Increase Customer satisfaction.

Metrics:

1. Overspending: We want to see that overspending reduced in the treatment group.
2. Budget: We want to see that the average campaign budget increased in the treatment group.

Files:

Dataset

dataset.xlsx

Presentation

twitter_abtesting.pdf

Question 1 & EDAs

quest_1.ipynb

Question 2

quest_2.ipynb

Question 3

quest_3.ipynb