The official SmartEdge Marketing brand identity system. Everything needed to stay on brand — colors, typography, logo usage, voice and tone.
Where Great Design Clicks.
👉 SmartEdgeDM.github.io/smartedge-brand-guide
- Colors — All 5 brand colors with hex, CMYK, and usage rules. One-click copy.
- Typography — Montserrat and Georgia specimen with weights, sizes, and use cases
- Logo System — All 4 logo variations with clear space guidelines
- Business Card — Front and back preview with print specs
- Voice & Tone — What SmartEdge says and never says
- Usage Rules — Do's and don'ts that protect the brand
| Color | Hex | Use |
|---|---|---|
| Almost Black | #1A1A1B |
Primary — backgrounds, headings |
| Creamy White | #F9F8F3 |
Background — light surfaces, body text |
| Royal Azure Blue | #0056B3 |
Trust — H2/H3 headings, links |
| Cyber Lime | #CCFF00 |
Accent — CTA buttons, logo slash |
| Light Purple | #B19CD9 |
Secondary — icons, dividers |
- Display / Headlines: Montserrat Black (900)
- Subheadings: Montserrat Bold (700) in Royal Azure Blue
- Body Copy: Georgia Regular (400)
- Labels / UI: Montserrat Medium (500)
smartedge-brand-guide/
├── index.html # full brand guide — single file
├── CHANGELOG.md
├── LICENSE
└── README.md
Made with 💜 by SmartEdge Marketing
