diff --git a/src/adapters/index.ts b/src/adapters/index.ts
index ea5a02b..92aeeda 100644
--- a/src/adapters/index.ts
+++ b/src/adapters/index.ts
@@ -38,7 +38,8 @@ export async function getAdapter(): Promise<Adapter> {
 }
 
 export class NoSupportedFrameworkError extends Error {
-	message = "No supported framework found (Next.js, Nuxt, or SvelteKit required)";
+	name = "NoSupportedFrameworkError";
+	message = "No supported framework found. Run this command in a Next.js, Nuxt, or SvelteKit project.";
 }
 
 export abstract class Adapter {
diff --git a/src/commands/init.ts b/src/commands/init.ts
index 2057ed6..db9b7ee 100644
--- a/src/commands/init.ts
+++ b/src/commands/init.ts
@@ -18,14 +18,18 @@ import {
 	UnknownProjectRootError,
 } from "../project";
 import { checkIsTypeBuilderEnabled, TypeBuilderRequiredError } from "../project";
+import { createRepo } from "./repo-create";
 
 const config = {
 	name: "prismic init",
 	description: `
-		Initialize a Prismic project by creating a prismic.config.json file.
+		Initialize a new Prismic project by creating a repository and
+		prismic.config.json file. Detects the project framework, installs
+		dependencies, and syncs models from Prismic.
 
-		Detects the project framework, installs dependencies, and syncs models
-		from Prismic. If a slicemachine.config.json exists, it will be migrated.
+		Use --repo to connect to an existing repository instead. If a
+		slicemachine.config.json exists, its repository and settings will be
+		migrated.
 	`,
 	options: {
 		repo: { type: "string", short: "r", description: "Repository name" },
@@ -63,12 +67,6 @@ export default createCommand(config, async ({ values }) => {
 		}
 	}
 
-	const repo = explicitRepo ?? legacySliceMachineConfig?.repositoryName;
-	if (!repo) {
-		throw new CommandError("Missing required flag: --repo");
-	}
-
-	// Validate repo membership
 	let token = await getToken();
 	const host = await getHost();
 	let profile: Profile;
@@ -96,20 +94,28 @@ export default createCommand(config, async ({ values }) => {
 		}
 	}
 
-	const repoMeta = profile.repositories.find((repository) => repository.domain === repo);
-	if (!repoMeta) {
-		throw new CommandError(
-			`Repository "${repo}" not found in your account. Check the name or request access to the repository.`,
-		);
-	}
+	let repo = explicitRepo ?? legacySliceMachineConfig?.repositoryName;
+	if (repo) {
+		const hasRepoAccess = profile.repositories.some((repository) => repository.domain === repo);
+		if (!hasRepoAccess) {
+			throw new CommandError(
+				`Repository "${repo}" not found in your account. Check the name or request access to the repository.`,
+			);
+		}
 
-	const isTypeBuilderEnabled = await checkIsTypeBuilderEnabled(repo, { token, host });
-	if (!isTypeBuilderEnabled) {
-		throw new TypeBuilderRequiredError();
+		const isTypeBuilderEnabled = await checkIsTypeBuilderEnabled(repo, { token, host });
+		if (!isTypeBuilderEnabled) {
+			throw new TypeBuilderRequiredError();
+		}
 	}
 
 	const adapter = await getAdapter();
 
+	if (!repo) {
+		repo = await createRepo({ token, host });
+		console.info(`Created repository: ${repo}`);
+	}
+
 	// Create prismic.config.json
 	try {
 		const documentAPIEndpoint =
diff --git a/src/commands/repo-create.ts b/src/commands/repo-create.ts
index e20e9a2..3e66ef7 100644
--- a/src/commands/repo-create.ts
+++ b/src/commands/repo-create.ts
@@ -19,6 +19,18 @@ export default createCommand(config, async ({ values }) => {
 
 	const token = await getToken();
 	const host = await getHost();
+	const domain = await createRepo({ name, token, host });
+
+	console.info(`Repository created: ${domain}`);
+	console.info(`URL: https://${domain}.${host}/`);
+});
+
+export async function createRepo(config: {
+	name?: string;
+	token: string | undefined;
+	host: string;
+}): Promise<string> {
+	const { name, token, host } = config;
 
 	const domain = await findAvailableDomain({ token, host });
 	if (!domain) {
@@ -38,10 +50,8 @@ export default createCommand(config, async ({ values }) => {
 		throw error;
 	}
 
-	console.info(`Repository created: ${domain}`);
-	console.info(`URL: https://${domain}.${host}/`);
-	console.info(`Run \`prismic init --repo ${domain}\` to initialize a project.`);
-});
+	return domain;
+}
 
 async function findAvailableDomain(config: {
 	token: string | undefined;
diff --git a/src/index.ts b/src/index.ts
index 563aa53..d04ce43 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -23,6 +23,7 @@ import webhook from "./commands/webhook";
 import whoami from "./commands/whoami";
 import { UPDATE_NOTIFIER_STATE_PATH } from "./config";
 import { CommandError, createCommandRouter } from "./lib/command";
+import { decodePayload } from "./lib/jwt";
 import {
 	ForbiddenRequestError,
 	NotFoundRequestError,
@@ -42,7 +43,6 @@ import {
 	sentrySetUser,
 	setupSentry,
 } from "./lib/sentry";
-import { decodePayload } from "./lib/jwt";
 import { dedent } from "./lib/string";
 import { initUpdateNotifier } from "./lib/update-notifier";
 import { InvalidPrismicConfigError, MissingPrismicConfigError } from "./project";
diff --git a/test/init.test.ts b/test/init.test.ts
index 6d4c5b8..b154366 100644
--- a/test/init.test.ts
+++ b/test/init.test.ts
@@ -14,16 +14,21 @@ it("fails if prismic.config.json already exists", async ({ expect, prismic }) =>
 	expect(stderr).toContain("already initialized");
 });
 
-it("fails if --repo is not provided and no legacy config exists", async ({
+it("creates a repo if --repo is not provided and no legacy config exists", async ({
 	expect,
 	project,
 	prismic,
 }) => {
 	await rm(new URL("prismic.config.json", project));
-	const { exitCode, stderr } = await prismic("init");
-	expect(exitCode).toBe(1);
-	expect(stderr).toContain("Missing required flag");
-});
+	const { exitCode, stdout } = await prismic("init");
+	expect(exitCode).toBe(0);
+	expect(stdout).toContain("Created repository:");
+	expect(stdout).toContain("Initialized Prismic for repository");
+
+	const configRaw = await readFile(new URL("prismic.config.json", project), "utf-8");
+	const config = JSON.parse(configRaw);
+	expect(config.repositoryName).toMatch(/^[a-f0-9]{8}$/);
+}, 60_000);
 
 it("initializes a project with --repo when logged in", async ({
 	expect,