diff --git a/.github/workflows/tests-pr.yml b/.github/workflows/tests-pr.yml
index 1ff208772d..e95c3cfb93 100644
--- a/.github/workflows/tests-pr.yml
+++ b/.github/workflows/tests-pr.yml
@@ -219,7 +219,7 @@ jobs:
     name: 'E2E tests'
     if: github.event.pull_request.head.repo.full_name == github.repository
     runs-on: ubuntu-latest
-    timeout-minutes: 40
+    timeout-minutes: 20
     continue-on-error: true
     steps:
       - uses: actions/checkout@v3
diff --git a/packages/e2e/playwright.config.ts b/packages/e2e/playwright.config.ts
index ffee3054fa..6f50364b4f 100644
--- a/packages/e2e/playwright.config.ts
+++ b/packages/e2e/playwright.config.ts
@@ -10,14 +10,14 @@ const isCI = Boolean(process.env.CI)
 export default defineConfig({
   globalSetup: './setup/global-auth.ts',
   testDir: './tests',
-  fullyParallel: false,
+  fullyParallel: true,
   forbidOnly: isCI,
   retries: 0,
-  workers: 1,
+  workers: 5,
   maxFailures: isCI ? 3 : 0, // Stop early in CI after 3 failures
   reporter: isCI ? [['html', {open: 'never'}], ['list']] : [['list']],
   timeout: TEST_TIMEOUT.default, // Heavy tests override via test.setTimeout()
-  globalTimeout: 35 * 60 * 1000, // Temporary: store creation adds time per test; will reduce with parallel workers
+  globalTimeout: 20 * 60 * 1000,
 
   use: {
     trace: isCI ? 'on' : 'off',